EyesOn Design Car Show

EyesOn Design is one of America’s premier automotive events attracting members of the transportation design community, collectors, and the public to celebrate and reflect on design.

2025 Theme: The Art of Design

Lifetime Design Achievement Award: Ian Callum, BRE
Honorary Chairman: To be announced
Grand Marshal: Shelley Selim, Detroit Institute of Arts
Commemorative Poster Artist: Camilo Pardo

38th Annual Celebration of Automotive Design
Sunday, June 15, 2025

The 38th annual car show will keep its usual venue, the picturesque and historic grounds of the Ford House in Grosse Pointe Shores. Sunday Car Show tickets are available day of at the Ford House Gate. All other weekend events have limited capacity and by reservation only.

EyesOn Design at Ford House
Automotive Design Exhibition

Ford House
1100 Lake Shore Road
Grosse Pointe Shores, MI 48236
Father's Day, Sunday, June 15, 2025
10:00 a.m. - 4:00 p.m.
Tickets: $40 per person. Children under 10 free/w adult, Active Duty Military free w/ID.

Private Eyes Brunch (reservations required)

11:00 a.m.-1:30 p.m.
$125/per person, $50/Children under 10, children under 3 are free, Table of 10/$1250
Tickets purchased after May 17th $150/per person $50.00/Children under 10
Includes admission to Sunday car show

An innovative format 

This unique EyesOn Design show differs from other car shows, in that it celebrates design in all vehicle categories – from pre-war classics, sports cars and exotic foreign makes to muscle cars, hot rods, customs and motorcycles. In addition, the show is completely focused on the design. It does not focus on vehicle restoration, provenance, rarity or vehicle dollar value. Instead, automotive designers choose the theme, play a role in the selection of vehicle categories, plan each of the sub-events and approve poster art, graphic design and other aspects of the show’s format.

EyesOn Design features

In addition to the main car show, EyesOn Design features several related events and programs both before and during the event weekend including:

Driving Tour (reservations required and space is limited)

Friday, June 14
8:30 AM - Noon
Starting point sent to registrants week prior to tour
75-Mile tour of winding southeastern Michigan route followed by lunch and auto-enthusiasts tour at a surprise location.
$95 per person

Vision Honored (reservations required)

EyesOn Design Lifetime Design Achievement Award honoring Ian Callum
Friday, June 13, 6:30-10:00 p.m.
Michigan Central, Detroit, MI
Ticket: $300 per person - Table of 10/$3,000
Black-tie optional

Design Symposiums: To be announced

For more information about the EyesOn Design car show, click here. 

For more information about sponsorship opportunities contact Cyndy Doherty at (313) 515-9050.

Purchase Tickets

Judging and awards

Vehicle judging is conducted exclusively by automotive designers from original equipment manufacturers from around the world. The exterior of each vehicle is judged using professional design criteria, including emotional appeal, execution, artistic excellence, and design character and continuity. In addition, the interior of each vehicle is evaluated according to a number of criteria, including appearance, functionality, use of color and materials, and compatibility with the vehicle’s exterior.

Vehicle entries are eligible to win several awards, including one that is judged and presented by visually impaired adults, members of the Detroit Institute of Ophthalmology’s Adult “Visionaries” support group. For this award, visually impaired and blind men and women wear white gloves and select, strictly by touch, a winner. This aspect of having visually impaired judges at the event continues to make EyesOn Design a truly unique car show.

Display vehicles

Vehicles displayed at EyesOn Design are by invitation only. If you have or know of a vehicle you would like to have displayed at EyesOn Design, please contact the Detroit Institute of Ophthalmology at (313) 824-4710. You can also go to EyesOn Design Car Show and fill out a form to nominate a vehicle.

Poster sales

Each EyesOn Design Car Show features a distinctive poster commissioned by an automotive artist. Copies of the poster are sold during the show, and proceeds benefit the Detroit Institute of Ophthalmology. Previous year posters are also available for purchase from the DIO.

Sponsors and volunteers

All EyesOn Design events provide financial support and raise awareness for aid to the visually impaired through the work of the Henry Ford Health Detroit Institute of Ophthalmology, the research education arm of the Department of Ophthalmology. There are also many opportunities for volunteers at the EyesOn Design Car Show, including staffing tents, driving shuttles and vans, helping out with logistics or volunteering at the Friends of Vision Raffle.