Heather Geisler

Executive Vice President, Chief Brand & Experience Officer

Heather Geisler was appointed Executive Vice President & Chief Brand & Experience Officer in 2020. She provides leadership for brand strategy and consumer experience by bringing global brand builder expertise to this role.

A gifted strategist and transformative leader, her skill and passion for consumer engagement position Henry Ford Health to make an even greater impact on the communities it serves through a unified mission, unparalleled customer experience, and the innovative care for which Henry Ford is known.

Previously, Heather was senior vice president of global brands for Hyatt Hotels Corp., where she served as senior vice president of Global Brands. She was responsible for leading global marketing, positioning and growth of Hyatt’s full and select service brands portfolio, and led the development and execution of cross-functional strategies to drive revenue, and targeted creative campaigns focused on engagement.

In 2018, Hospitality Management Magazine named her among its “30 Most Influential Women in Hospitality.”

Prior to Hyatt, she was vice president of Brand Marketing at MSNBC, where she led the development of the TV cable channel’s brand positioning and growth strategy, including creating integrated consumer brand experience programs and award-winning advertising campaigns. She also guided the development and promotion of the network’s corporate social responsibility initiatives and sponsorships.

She’s also served nonprofit and corporate clients at New York City marketing and advertising agency SS+K, including leading its efforts in support of initiatives by former first lady Michelle Obama.

Heather is a graduate of the University of Iowa and completed the Punch Sulzberger Fellowship Program at Columbia University’s Graduate School of Journalism.